vianelli rennrad Viner - Retro Road Bike - 1980s - Campagnolo VictoryDescription: In 1947, Viner was established by Mr. Viviano Nerozzi in Pistoia, a small town located about 30 miles northwest of Florence. The brand name, VI NER, is a combination of his first and last name. Their first focus was creating city bikes, but they soon expanded into road racing bikes in the 1950s. As they began to sponsor amateur cycling teams, VINER's popularity grew. Throughout the 1960s, VINER flourished as it became the sponsor for the

Description:

In 1947, Viner was established by Mr. Viviano Nerozzi in Pistoia, a small town located about 30 miles northwest of Florence. The brand name, VI-NER, is a combination of his first and last name. Their first focus was creating city bikes, but they soon expanded into road racing bikes in the 1950s. As they began to sponsor amateur cycling teams, VINER's popularity grew. Throughout the 1960s, VINER flourished as it became the sponsor for the Furzi-FT professional team and professional cyclists like Conti and Polidori used VINER bikes during the Giro d'Italia. The company successfully exported their bikes to Europe, the United States, and Australia.
In the 1978, Dutch riders on VINER bikes won the 100 km Chrono at the World Championship. Throughout the 1980s, the company expanded their business by producing mountain bikes. In the 1990s, VINER sponsored professional teams such as Mapei, Navigare, and Scrigno. After the passing of Viviano Nerozzi in 1994 at the age of 69, the company was successfully run by Cesare Baldi and the Nerozziis family. In 2007, Cesare Baldi, Viviano Nerozzi’s successor, passed away at the age of 55. Despite this loss, the company remained active and operated by the family.

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